One day, one rooftop, one name to remember...The Vogue Affair 


During Milan Fashion Week, the rooftop of Hotel Cavalieri – one of the city's most exclusive terraces – becomes the stage for an international photograpy pop-up exhibition.

Featuring emerging photographers from around the world alongside a legendary icon of photography, the exhibition opens in the morning and culminates in an exclusive sunset aperitivo with DJ set, VIP guests and international collectors.

Not just an exhibition, but the most sought-after art aperitivo of Milan Fashion Week: the moment where art, style and society converge to celebrate the city.

Each edition is unique, unrepeatable, destined to become a legend.
That's why The Vogue Affair is the place to be.

With this edition, The Vogue Affair opens a new chapter: each year, a world icon of photography will be the guest of honor at the event. On February 21st, it will be the turn of an artist, an ICON who has redefined contemporary urban aesthetics, capturing the raw beauty of streets, faces, and metropolitan contrasts. A visual language that blends realism, style, and myth. You’ll find out soon...

The Vogue Affair is sponsored by Nikon, one of the world's most prestigious photography brands.

Elite networking

an exclusive opportunity to connect with VIPs, fashion and art insiders, curators and international collectors

National media visibility

the event will be promoted and featured in Italy's leading newspapers, with La Repubblica as official media partner

Market opportunity 

the chance to sell your exhibited works during the event. 

Milan Fashion Week

take part in the most important week of the year for art, fashion and communication. 

Unique experience

a one-day pop-up exhibition culminating in a glamorous sunset aperitivo with DJ set.

Prestigious location

the rooftop of Hotel Cavalieri, one of Milan's most exclusive terraces overlooking the city. 

              The Vogue Affair is curated and organized by TheStreetSoup 

Founded in the heart of Milan, TheStreetSoup was born as an independent curatorial space dedicated to photography and contemporary art, quickly evolving into an international platform that brings together talent scouting, visual experimentation, hybrid languages, and urban culture.

We have curated exhibitions that have gained wide international recognition, including:FACES, a tribute to maestro Maurizio Galimberti;  New York State of Mind, featuring street photography icon Richard Sandler; Monochrome , a digital exhibition in partnership with Samsung;

…and many other projects that have established our role within the contemporary photography scene.

ENJOY THE LIST!! 

A personal poster will be created for each participant.

The poster will be promoted on TheStreetSoup's official Instagram account and published on The Vogue Affair's official website

Each photographer is free to share and promote their personal poster across their own social media channels and platforms.


Important Notice: The open call for The Vogue Affair will be active from October 10th to January 30th. Due to the exclusive nature of the event, participation is limited, and registrations may close earlier once the maximum number of selected photographers is reached. We invite you to secure your spot early,  don’t miss the opportunity to be part of one of the most anticipated photographic events of the season.

the format

The exhibition panels will follow the same curatorial layout as our previous show FACES (a tribute to Maurizio Galimberti): large self-standing structures, fully branded with the official The Vogue Affair logos, measuring 200 × 150 cm (2 m in height × 1.5 m in width).

Each panel will feature six photographic works by different authors, each presented in a 50 × 70 cm format (portrait or landscape) or 3:2 ratio (either portrait or landscape)

, accompanied by:

  • the title and caption of the work;

  • a technical and artistic analysis;

  • the author's credits and purchase information.

The result is a more coherent, elegant, and museum-like display, designed to enhance every author within a shared visual context, ensuring both strong scenic impact and a consistent brand presence.

The selection is open to both professional and non-professional photographers, provided that all submissions demonstrate an appropriate technical and artistic standard, consistent with the quality level of the event...

HOW TO PARTICIPATE?


To participate, please submit 3 photographs.
Our curatorial team will select one image (if suitable) to be included in the group exhibition.
Each selected photographer will therefore exhibit one photograph during the event.
If your work is selected, you will receive the official contract and all details regarding the participation fee and procedures.


The categories open for submission are:

  • Fashion

  • Street

  • Portraits

  • Abstract

  • Sport

Technical specifications for printing and files


  • Printed image size: Photographs may be submitted in the following proportional formats:
    • 50 × 70 cm (portrait)
    • 70 × 50 cm (landscape)
    • 3:2 ratio (either portrait or landscape)

    (The  panel layout will be designed by TheStreetSoup's curatorial team, which will adjust each image proportionally to ensure the best visual presentation without cropping or distortion)

  • Minimum resolution: 300 dpi at final print size (≈ 5900 × 8300 px)

  • Accepted formats: TIFF or high-quality JPG (no visible compression)

  • Color profile: Adobe RGB (1998) or sRGB

  • Color mode: CMYK

  • Maximum file size: 100 MB

  • File name: NameSurname_Title.jpg

  • Submission: submission@thevogueaffair.it

    Note: The graphic layout of the panel (including QR code, analysis, title, and photographer's information) will be created by TheStreetSoup team. Participants must submit only the photographs in the required format.




Participation in The Vogue Affair requires a €150 fee.

The participation fee is required only in case of selection.
If your work is not selected, no payment is due

The fee includes:

 

  • Printing of the selected photograph on a high-resolution sandwich panel, ensuring exceptional visual quality and professional exhibition standards.

  • Each selected photograph will be accompanied by a technical and artistic analysis presented alongside the exhibited work.
    The analysis will be curated by TheStreetSoup's curatorial team
  • 1-day exhibition on the rooftop of Hotel Cavalieri (17 January 2026)
  • Personal event poster for social media
  • The opportunity to have your photograph published in the official printed catalog of the exhibition (an exclusive catalog, specially edited for each edition, destined to become a collectible item for photography enthusiasts and collectors). The catalogue will be distributed free of charge to all the participants and visitors.
  • Promotion of each participant on the official website of The Vogue Affair and on TheStreetSoup's social media channels
  • The event will also be featured in the national newspaper La Repubblica and other major media outlets

Each exhibited photograph, at the discretion of the participating photographer, may be offered for sale.
TheStreetSoup will not handle the sales process nor retain any commission.
All negotiations will take place directly between the photographer and the potential buyer.
Each work will include a caption with the photographer's contact details, allowing interested collectors to reach out directly.

Legal notice: TheStreetSoup assumes no responsibility for any private negotiations, financial agreements, or disputes arising from sales between photographers and buyers

The presence of participants at the exhibition is appreciated but not mandatory. All selected projects will be regularly exhibited and promoted, even in the absence of the author

Where Glamour Meets the Sky. 

The event will take place on the rooftop of Hotel dei Cavalieri in Milan, one of the city's most prestigious terraces, offering a breathtaking view of the Milan skyline.
The terrace, covered and fully heated, ensures maximum comfort for guests regardless of the weather.
Throughout the day, it will be entirely reserved for the event, hosting critics, collectors, fashion professionals, VIP guests, and members of the press.
The evening will conclude with an exclusive DJ set and a glamorous sunset aperitivo.


At the end of the event, each participating photographer will be entitled to:

  • a personal print of their work in 50×70 cm format, provided as an artist's copy and keepsake of the exhibition, signed by the event's special guest photographer — an international icon of contemporary photography;

  • a complimentary copy of the official exhibition catalog, delivered during the event;

  • an official certificate of participation, personally signed by TheStreetSoup Gallery and our partner Nikon.

Both the print and the catalog may be collected free of charge on-site during the day of the event.

If the photographer is not present, they may request the shipment of their print, catalog, and certificate.
TheStreetSoup Gallery will arrange the shipment upon written request; however, all packaging and shipping costs (domestic or international) shall be borne by the photographer.

Please note: Nikon is not directly responsible for the organization of the event, but acts solely as a technical partner of TheStreetSoup and its initiatives. The organization and management of The Vogue Affair are entirely handled by TheStreetSoup, the creator and official organizer of the event. Nikon Italia participates as a strategic technical partner of TheStreetSoup, collaborating in the conceptual development and definition of exhibition formats, as well as in the promotion of photographic and curatorial initiatives throughout the year. The use of Nikon’s logos and trademarks complies with brand guidelines and supports joint projects developed with TheStreetSoup